AMREF UK Launch

22 October 2007

Ichameleon are delighted to be involved with AMREF International in the design and development of their new UK website.

“Our new strategy reflects a more ‘people-centred’ approach to our work and we want the new website to reflect this,” says Louise Orton, AMREF UK’s communications manager.

Ichameleon designed the site and helped AMREF develop their new "people-centred" strategy.

The site is launched at the start of a partnership with the Guardian and Observer newspaper and Barclays to transform lives in one of the poorest districts in Uganda, Katine.

The site has been created on Ichameleon's own Treeline CMS which offers AMREF the ability to keep their news rich site up-to-date with videos, images and stories from correspondents in all parts of Africa.

Treeline will also allow them to roll-out new sites for all the AMREF country programmes, in local languages, over the coming months.

Coming soon will be blogs and podcasts from AMREF staff and the people they work with across Africa, as well as a comprehensive report on an important conference held recently in Nairobi.

Stuart Johnson, Ichameleon's Managing Director, says: "AMREF's new website will be a rich, interactive experience; it will communicate effectively to a wider audience by personalising the work AMREF does, using real people to tell real stories.

We have concentrated on making the site a live platform for AMREF and we have given them the tools to easily maintain and expand the content. In addition we have integrated a full donor and fundraising solution within Treeline which makes the fundraising process easy for donor's coming from the AMREF site, The Guardian or Barclays."

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