New client: ChildLine
3 October 2005
Leading child welfare charity ChildLine commission Ichameleon for their most important campaign.
ChildLine have been selected as the focus of this year's BBC Blue Peter appeal, raising vital funds for this important service.
Ichameleon will develop a child-friendly website to support the regular TV spots, provide downloadable posters and forms, encourage collection and provide donation forms.
The website will be built on Ichameleon's Treeline content management system to allow ChildLine to make regular updates to the content throughout the campaign.
In addition, Ichameleon will be developing the entire donation management system to allow streamlined processing and tracking of donations and collections, which are undertaken by a series of independent couriers across the country.
The website will adhere to brand guidelines for both ChildLine and the BBC, and will extend ChildLine's reach to a new audience, helping to build relationships not just for this important fundraising campaign, but into the future.
The website will be launched in winter of 2005.
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